I like sharing information that enables our web clients increase the traffic to their websites. This is a good way to help out my website clients out there!

Increasing Traffic

When your website is linked to from other sources, you increase the probability of more traffic being sent to your site. I am very proud that CharlesWorks received accreditation from the Better Business Bureau accreditation a month ago today – see our article about that: Building Web Client Trust: CharlesWorks Proud of Achieving BBB Accreditation. I had taken the necessary time to fill out all the required info and apply for accreditation at the Better Business Bureau (https://BBB.org). You can do the same by clicking on their Get Accredited button in the middle just left of the center of their website’s home page.

I spent a number of hours of my time accomplish this.

BBB Business Badge

It’s great thing to put badges on your website. It is usually the one-time process of placing some coding in the site at or near a place of your choosing to make them appear on your web page. If you lack either time or experience to do this, we at CharlesWorks would be happy to perform that at a reasonable fee for you.

Badges help your company. They link back to your website. They boost your credibility. I doubt it’s a coincidence that companies are more apt to be a “good company to deal with” if they are connected to many external sources of verification. The BBB is particularly rigorous in checking out companies applying for accreditation. After all, they don’t want to look bad. And people want to know that your company is expected to be around (and responsive) when they need you.

One of my favorite fly-by-night stories is about it only takes knowing the difference between a hammer and a nail to be a contractor. Everyone knows that anyone can open a business and sell you their products or services. But not every company remains in business for the long haul! Time is the best filter that I know of. Remember, a company that’s been in business for a very long time is far more apt to care about its clients.

A BBB Owned Business Badge Example

This Better Business Bureau badge is an example of a round badge. This badge is available from in the Better Business Bureau website. It is very easy to install in your website. Using the link to your Better Business Bureau profile is used to direct website visitors to verify that you are in fact an accredited Better Business Bureau business (like CharlesWorks!). Clicking on this badge will take you to the Better Business Bureau CharlesWorks profile. These are usually great in page footers or within a page somewhere:

The bottom line is to try to fit your Better Business Bureau badge someplace aesthetically pleasing on a page. Yet you don’t want it to distract from your content more than necessary. And don’t forget to make the hyperlink open a new tab or page using the target=”_blank” code in your hyperlink command text. You always want your site visitors to still have your webpages easily accessible on their desktop or phone once they have visited your site.