603-924-9867What is Facebook Pixel?
The Facebook Pixel is a piece of code that you add to your website to track conversions from Facebook ads, optimize those ads, build targeted audiences for future ads, and remarket to people who have already interacted with your website. It works by placing and triggering cookies to track users as they interact with your site and your Facebook ads.
Why is Facebook Pixel Important?
Installing Facebook Pixel is crucial for maximizing the effectiveness of your ad campaigns. It provides valuable insights into how people engage with your website, allowing you to optimize your ads based on real behavior. Without it, you miss out on precise audience targeting and performance tracking, which can result in wasted ad spend and missed opportunities.
Advantages of Having Facebook Pixel
- Conversion Tracking: Allows you to monitor actions people take after interacting with your ads, such as purchases or sign-ups.
- Audience Retargeting: Reach users who visited your website or took specific actions for more effective retargeting.
- Optimized Ad Delivery: Facebook uses the data from Pixel to deliver your ads to the right people who are more likely to convert.
- Custom Audiences: Build specific audiences based on their actions on your website for highly targeted ads.
- Lookalike Audiences: Find new customers by targeting audiences similar to those who have already interacted with your site.
- Advanced Analytics: Gain deeper insights into your ad performance and website traffic to make data-driven decisions.
How to Install your Pixel Code in a Divi WordPress Site
1. Copy and paste your base Facebook Pixel Code into a text editor. Make sure that your Pixel ID is in the place of [Insert PIXEL ID# Here] in the code below. You can add more events to track from here by adding a new line and pasting them before </script>.
<!-- Facebook Pixel Code -->
<script>
!function(f,b,e,v,n,t,s)
{if(f.fbq)return;n=f.fbq=function(){n.callMethod?
n.callMethod.apply(n,arguments):n.queue.push(arguments)};
if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0';
n.queue=[];t=b.createElement(e);t.async=!0;
t.src=v;s=b.getElementsByTagName(e)[0];
s.parentNode.insertBefore(t,s)}(window,document,'script',
'https://connect.facebook.net/en_US/fbevents.js');
fbq('init', '[Insert PIXEL ID# Here]');
fbq('track', 'PageView');
</script>
<noscript>
<img height="1" width="1"
src="https://www.facebook.com/tr?id=[Insert PIXEL ID# Here]&ev=PageView
&noscript=1"/>
</noscript>
<!-- End Facebook Pixel Code -->
2. Log into your website. Hover over the Divi button in the left side bar in the Dashboard.
3. Click on ‘Theme Options’ on the menu that opens up.
4. Click on the ‘Integration’ button.
5. Copy your Facebook pixel code from the text editor and paste it into the box next to “Add code to the <head> of your blog”. Afterward, click ‘Save Changes’ to finalize your updates.
6. Now you can head to your Facebook Ads Manager and click on Pixels in the top menu. Once it has updated, it will then show as active.
